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When we say Lacoste, you surely think about a polo shirt with a crocodile logo on the left chest. In a nutshell: René Lacoste (founder of) once received the title ‘The Crocodile’ and so the Lacoste logo was born. Today creative director Felipe Oliveira Baptista gave the brand a refreshed look.

Baptista is well known for its sense of color and his contemporary interpretation of the feminine look. He did a great job! Take the French brand’s most identifiable qualities— the polo shirt, crocodile logo and cotton pique—and spin them into a cool collection: stunning colors, casual silhouettes and amazing fabrics like the famous jersey petit pique. Sporty designs with an ultra feminine touch.

Lacoste Women
LACOSTE WOMEN
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How to apply minimalism in your wardrobe

How to apply minimalism in your wardrobe

How to apply minimalism in your wardrobe

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Lacoste Women

When we say Lacoste, you surely think about a polo shirt with a crocodile logo on the left chest. In a nutshell: René Lacoste (founder of) once received the title ‘The Crocodile’ and so the Lacoste logo was born. Today creative director Felipe Oliveira Baptista gave the brand a refreshed look.

Baptista is well known for its sense of color and his contemporary interpretation of the feminine look. He did a great job! Take the French brand’s most identifiable qualities— the polo shirt, crocodile logo and cotton pique—and spin them into a cool collection: stunning colors, casual silhouettes and amazing fabrics like the famous jersey petit pique. Sporty designs with an ultra feminine touch.


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