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About us | PB.

PB. | Perfectly Basics
From high-end basic T-shirts in black and white to an exclusive high-fashion collection - Perfectly Basics (PB) has grown into one of the most beautiful webshops in and around The Netherlands. And our clientele is boundless, ordering from America to even all the way from Australia. 

Our philosophy
At PB we believe in 'slow fashion'. Meaning that we stand for high-quality fashion that isn't made to only last 1 or 2 seasons. The typical Perfectly Basics style? Think feminine blouses, the perfect pair of jeans and a leather jacket that ages for the better throughout the years. We prefer to build a sustainable wardrobe consisting of coveted pieces, instead of reinventing the wheel every season using 'disposable fashion'. 
Our collection of brands
Each season, our buyers travel plenty of miles discovering the latest brands in fashion. From high-end every day essentials to straight-from-the-catwalk designs, at PB we aim to find the right balance, so our customers can create their perfect wardrobe. Quickly check our brand page for an overview of all our brands. 

Personal approach
At PB our customers are leading. Our capable team is ready to answer all your questions. From questions concerning our products to styling tips, there's no limit. And in our showroom in Haarlem, it's even possible to try on the clothes with the help of one of our team members or - on request - a stylist. But our core business is online. And we never stop exploring the different possibilities to inspire our customers and to execute new ideas and points of improvement.

Our latest press release

Perfectly Basics goes for technical innovation and sustainability.

Read More


In-house strength
At PB we believe in the strength of our own team. So, all our activities are executed under one 2000m2 roof in Haarlem. From styling to photography and from branding to the logistic process - our short lines of communication create a pleasant working atmosphere with room for quick thinking. Creative ideas can be realized short term and problem solving occurs swiftly. 

PB is Peter & Birgit
A solid team for years now, both on and offline! This power couple is the driving force behind Perfectly Basics, which once started from their home attic. PB has grown steadily in the last decade, all thanks to Birgit and Peter's vision on fashion and online shopping. Follow their Instagramto keep tabs on their adventures as fashion buyers and entrepreneurs.


Birgit Van Den Beemt-Blaas is selected by Thenextwomen as one of the 100 most successful and influential female entrepreneurs in the Netherlands for 5 years now.
Peter Blaas-Van Den Beemt Winnaar Haarlem Business Award 2015

Meet our team

Founder | CEO | Buyer & Stylist
Founder | Managing Director
Dennis
Application design, Full Stack Azure Developer
Tanja
Buyer & Stylist
Junior buyer in-house
Patricia
All-round fashion assistant
Eline
E-commerce coordinator
Online Marketer
Marieke
Warehouse & HR Manager
Nadia
Financial Controller
Colette
Administration
Maaike
Administrative Assistant
Frank
Photography
Makeup Artist
Joyce
Fashion Editor @Geleen
Bianca
Fashion Editor
Marissa
Fashion Editor
Immee
Junior Fashion Editor
Leanne
Image & Creative Designer
Tessa
Stylist & Creative Designer
Anna Renske
Image & Branding Creative Designer
Julia
Image & Creative Assistant
Ashley
Customer Care,
Sales
Esther
Customer Care, Sales
Shari
Customer Care & After Care
Kris
Operations Coördinator
Melis
Assistant Operations Coördinator
Eva
Allround Employee
Saskia
Allround Employee
Tamara
Allround Employee
Pleuni
Allround employee
Lesley Ann
Allround Employee
Emma
Allround Employee
Bianca
Allround Employee
Thasja
Allround Employee
Charlize
Allround Employee
Denise
Allround Employee
Soleil
Allround Employee
Maren
Allround Employee
Bibi
Allround Employee
Anne
Allround Employee
Fay
Allround Employee
Rosalisa
Allround Employee
Sabine
Allround Employee
Model | Touche Models
Model | VDM Models
Model | Skins Models
Model | Touche Models
Model | Euromodel
Elisabeth | 2R Models



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