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Behind the Brand: Ilse Jacobsen introduces a new environmentally sound coating
11 September 2017

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Sneak peek Kyra & Ko
27 april 2018
When we talk about Dutch Design at PB, Dutch brand Kyra & Ko always gets involved in the conversation. Recently the PB-team got invited for a visit to the stylish Kyra & Ko showroom in Haarlem for a sneak peek of the new Fall/Winter 2018 collection.
Behind the Brand: Christophe Robin lauches new product
24 november 2017
A mild yet deep cleansing with more volume – what woman doesn’t want that? It’s possible with Christophe Robins newest hair sensation.
Behind the brand: Clean water for everyone with Marie-Stella-Maris
17 november 2017
New at PB and already one of our favorite brands: the Amsterdam-based lifestyle brand Marie-Stella-Maris! Founded by the philosophy that everyone around the world should have access to clean drinking water, Marie-Stella-Maris offers a variety of mineral waters, natural care products and luxurious home fragrances to make a contribution.
How to: 5x Filippa K Wash & Care
16 november 2017
Filippa K brings the wash & care products you need to enjoy your clothing for years to come. Filippa K is a progressive sustainable brand with a line of clothes that are a smart choice...
In the spotlight: 9-in-1 design by Bon Bini
08 september 2017
A bath towel, beach towel, hammam towel, wrap, yoga cloth, pareo, plaid and scarf in one! Talking about multi-functionality! Antwerp label Bon Bini designs handmade cloths that you’ll never want to say goodbye to again.
Behind the Brand: Rahua unveils the secrets of Amazone beauty
07 september 2017
The answers to our burning beauty questions have now been found! Because Rahua’s rainforest grown beauty, as Rahua so adequately puts it, is based on beauty rituals that have been used for generations and have proven their worth.
PB News: our new Dutchies choose slow fashion
31 juli 2017
The foundation on which Perfectly Basics is built goes really well with the idea behind ‘slow fashion’. Simply that investing in clothes that last longer (way longer) than one season is worth it. What better moment then the start of a new season to introduce you to new brands that share our train of thought.
PB News: get introduced to Sincerely Jules
25 juli 2017
It-girl, girl of the moment, fashion influencer – you’ll see all these terms pass by online to describe the 31 year old Julie Sarinana from blog Sincerely Jules. What started out as personal creative outlet in 2009 has now grown into a brand. With a very own line of clothing that can now be found in our PB shop.
Behind the Brand: extreme cashmere
03 juli 2017
Meet extreme cashmere – a Dutch brand founded by Saskia Dijkstra and Calmille Serra. The collection from extreme cashmere consists of pure cashmere styles and luxurious silk pieces – think of...
Behind the Brand: Filippa K goes sustainable
22 juni 2017
The entire PB team recently got invited for a visit at Filippa K’s stylish showroom in Amsterdam’s most premium shopping street. We enjoyed an educational evening with a focus on sustainability, a team game and lots of sushi.
Behind the Brand: 4 questions for no man’s land
06 maart 2017
no man’s land combines comfortable Dutch Design with Italian craftsmanship and passion for high quality. The result is a stylish collection with pieces to wear every day. 4 questions to the No Man’s Land team about this Spring/Summer 2017 collection.
PB 10 Years of Style and Photography
07 november 2016
The PB fashion photography through the years - from then till now in retrospect. Get carried away by the fashion photography of 10 years Perfectly Basics
Behind the Brand: Anine Bing’s fashion bubble
09 september 2016
Model, fashion-blogger, her own clothing line ánd without a doubt still plenty of other future plans to be explored. Anine Bing isn’t one that watches from the side lines! She’s wandered around on high-fashion grounds since the age of fifteen and has managed to slowly grow into a fashion mogul.
Behind the Brand: RMS Beauty’s healing effect
02 september 2016
‘RMS Beauty is dedicated to transforming the way women use makeup.’ This sentence aptly summarizes the American brand’s core philosophy. RMS Beauty isn’t just your everyday brand promoting natural and organic ingredients. Founder Rose-Marie Swift has found a way to better the quality of her products, starting at the root of the problem – the production process.
Behind the Brand: the uniqueness of Alexander Wang
01 juli 2016
Yes, his designs look polished, And yes, the quality used feels indescribably luxurious. But what is it exactly – besides the two obvious – that creates such a buzz around his main collection?
How to steam with the Jiffy Steamers
24 juni 2016
Ironing, few people like doing it. Fortunately, with Jiffy Steamers ironing belongs to the past!
DENHAM SPRAY HELIX – A NEW GENERATION IS BORN!
26 mei 2016
Quality and originality - these are the key words of the Dutch brand Denham The Jeanmaker! With a great passion for craftsmanship the premium brand develops authentic jeans with an incredibly high level of quality.
Manos del Uruguay - unique Fair Trade and handmade
13 mei 2016
Ultra-stylish, wonderfully soft and perfect for every season – these ponchos from Manos del Uruguay are an investment for many years to come. They are manufactured with craftsmanship...
PB X Denham trip – a behind-the-scenes look at Candiani Denim
09 mei 2016
And there the invite suddenly arrived, to come and have a look inside Candiani Denim – the factory where the world’s finest and most sustainable denim is produced.
SPANX® Thinstincts Targeted collection
29 maart 2016
When you say shapewear, you say SPANX®! The brand introduces a new generation of shapewear – the SPANX® Thinstincts Targeted collection. This collection consists of shaping shorts and bodies...
Making of The Rag & Bone Floppy Brim Fedora Hat
03 maart 2016
The Fashionable Floppy Birm Fedora hat – a timeless Rag & Bone favorite! The production of the hat consists of 80 steps before hitting the stores and as many as 100 people are involved in the entire production process - in 6 short steps we explain the course of the authentic production process.
Newcomer Áeron
19 februari 2016
They cross your path on occasion – brands that just blow your mind and make you go wow! This happened when we discovered the Hungarian label Áeron last year! The worshipping started from the moment the first items arrived.
Sally jeans – 2 ways to wear
05 februari 2016
A must-have item to add to your denim collection are the ‘Sally’ jeans from French brand Ba&sh. These fashionable jeans have a ‘girlfriend’ fit and can be worn in two different ways. Read more about the jeans below and see which fit is your favorite.
Perfectly balanced with Denham Active Denim jeans
04 december 2015
A two minute movie shows a behind the scenes interview with Dutch model Sofie Oosterwaal about Denham’s newest kid on the block: Denham Active Denim - a new denim quality!
In The Spotlight: Repeat Large Cashmere Scarf
20 oktober 2015
Repeat brings the perfect large scarf in a luxurious cashmere quality. Availiable in 4 stylish colors. Read and learn more about this versatile scarf...
1 Item | 3 Looks | T by Alexander Wang Puffer Bomber Jacket
14 oktober 2015
A real eye-catcher to add to your wardrobe this fall is Alexander Wang’s sporty bomber jacket - it’s the perfect in-between item for that fall-to-winter transition...
1 item | 3 Looks | Closed
10 augustus 2015
Upgrade your wardrobe with these trendy culottes from Closed in a love-worn denim quality. This wide-leg style is this season’s must-have. Combine with towering heels for...
1 item | 3 Looks | Rag & Bone
17 juli 2015
Rag & Bone brings the perfect alternative for black skinny jeans: skinny leather pants. These leather pants are backed with a stretch-cotton quality for a second skin fit and an ultra-skinny silhouette. Designed with...
T BY ALEXANDER WANG LIGHTWEIGHT PIMA COTTON LOW NECK TEE
16 juli 2015
Wear this classic black tee with a tapered skirt of slim-fit pants, a fitted blazer and leather strappy sandals for a casual-friday look suitable for the office.
Coming Soon: Fred de la Bretonière and Shabbies Amsterdam
08 juli 2015
We are thrilled to welcome Fred de la Bretonière and Shabbies Amsterdam. Give your shoe wardrobe a timeless boost with the gorgeous designs from Fred de la Bretonière and Shabbies Amsterdam...
In the Spotlight: Closed Pedal Star Vintage - Candiani Denim
09 juni 2015
Closed brings the iconic Pedal Star in a unique Italian denim quality from Candiani Denim Italy. Candiani, a family-run company since 1938, is the greenest denim textile company and brings sustainable and innovative denim qualities.

Smart Super Sale tricks!
30 mei 2014
Sale. We all love it. But preferably without being pushed over a rack and fighting over mirrors. With online shopping these things are history. Clear out your agenda, update your favourites list and get ready...
Coat & Pants By Malene Birger l Top Charli
Behind the scenes | Myrthe
25 februari 2014
Today we shoot many new collections of stylish brands in our PB studio. Our face today? The radiant and enviable gorgeous Myrte with an amazing body. She got back from South-Africa and has a beautiful bronzed skin – we are jealous...
Elisabeth back in the studio!
04 februari 2014
The gorgeous Elisabeth is back in the PB studio. Today, we will shoot the first arrivals from T by Alexander Wang and the lastest styles from Helmut Lang....
Jumpsuit | No Man's Land, shoes | Filippa K
Evelyne is back in town!
28 januari 2014
One of our favorite models is currently residing in Holland for a little bit, before taking over the rest of the world with her supermodel looks. Needless to say, we are overjoyed to have her back, even if it’s...
Blouse | Paul Smith
Behind the scenes | Myrte
07 januari 2014
Today it’s Tuesday photoshoot day we’re super excited to welcome our new model Myrte. A real natural beauty with many faces, versatile poses and a lot of experience. We were delighted to have...
See you in 2014!
30 december 2013
In 2013 we celebrated PB’s 7th anniversary. A year year we welcomed amazing new high-fashion brands, including Issa London, T by Alexander Wang...
BEHIND THE SCENES | THE SUN'S BACK!
17 december 2013
The weather outside is frightful but inside it’s so delightful, all because the sun has returned to the Perfectly Basics Studio! One of our old-time favourite models is back, Soleil is back in town...
Jacket | Armani Jeans, top | Drykorn
Behind the scenes | Nicole
03 december 2013
Today it’s shoot day again! In short; a day full of beautiful new collection of our most fashionable labels. Model Nicole shows us the new pieces with her fierce poses...
Carts filled with orders
BEHIND THE SCENES | Super Sale
28 november 2013
It is extremely busy at the PB-office and everyone is working harder than ever to pack all Super Sale orders and of course send them out as quickly as possible...
PB #43 on Textilia's Fashion Powerlist
05 november 2013
Perfectly Basics earned the 43rd place ont Textilia's Fashion Powerlist Top 100 of fashion's most influential, innovative and inspiring professionals. Textilia’s editors and its readers selected fashion...
10.000 Facebook likes!
16 oktober 2013
Hurray! Today our Facebook page reached the magical number of 10.000 likes. We are delighted with this great number of followers and would like to thank all of you for keeping yourself...
Behind the Scenes: PB shoot in De Lichtfabriek
15 oktober 2013
Soon we will launch our second edition of the Perfectly Basics Mini-magazine and we are working very hard to get it all done. Today the photo shoot doesn't take place in the PB studio...
Behind the scenes | Nicole
08 oktober 2013
Today model Nicole shines in front of the camera, wearing the most breath-taking creations from stylish brands like Charli, Zoe Karssen, Paul & Joe Sister, Repeat, Filippa K and newbie HUE..
BEHIND THE SCENES | CHARIS
02 oktober 2013
Today we are delighted to work with a new, ever so gorgeous face. Twenty-four year old Charis shines and shimmers in the PB studio today. She shows us the newest collection of brands like P.J. Salvage,
Hat | Belluna, scarf | Repeat, blazer | Drykorn
BEHIND THE SCENES | ELISABETH
24 september 2013
Fall just kicked in and that makes us rather happy. It’s officially time for warm pullovers, cozy cardigans and fashionable scarves… at last! Finally a good excuse to spoil yourself with some...
Save the date: Perfectly Basics Press Event September 19
13 september 2013
The Perfectly Basics hosts a press day, which is taking place on Thursday 19th September. Our guestlist is closing soon. If you want to be there ...
Top & cardigan | Repeat, jeans | 7 For All Mankind
BEHIND THE SCENES | BABS
12 september 2013
In high speed fall’s beautiful collection by the most amazing brands arrive at PB HQ, for that reason we have two shoots this week. As of next week the first items will be presented in our shop...
Behind The Scenes | Evelyne
02 september 2013
Today Evelyne is modeling for us at PB HQ. She shows us the most fashionable creations from beautiful brands. With her strong poses and stunning appearance she just makes the collections even more...
VRIJMIBO XL
30 augustus 2013
Friday afternoon at Perfectly Basics means vrijmibo: Dutch slang for Friday afternoon drinks with your colleagues. That one moment during the week everyone looks forward to. The week is almost over and...
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