Prep & prime To create long-lasting makeup looks, you need to prepare your skin for your makeup routine with our prep and prime products. Hydrate the skin, give the skin a radiant glow and make your makeup stay put with our must-have prep and prime formulas. We’ve selected the best primers for your skin and eyelashes - we also have a primer with SPF to protect your skin from the sun, but prepping and priming is also useful for oily skin. All products are free of parabens and made of natural ingredients. Check out our makeup prep and prime products here and discover your favorite!