The Laundress - New York Lindsey Wieber and Gwen Whiting, co-founders of The Laundress™ New York, created this luxury fabric care and specialty detergent line to take the chore out of laundry. They saw the necessity of properly caring for their clothing and homes, but were not able to find products on the market that met their standards of delicacy, fragrance and sophistication. This propelled these entrepreneurs to design a luxurious brand of detergents and fabric care with their uniquely developed fragrances of Cedar, Baby, Lady and Classic.