In 2003 Malene Birger founded her own brand called By Malene Birger. Nowadays she is the Artistic Director and the heart and brain behind everything. Her strong sense of style and aesthetics got the Danish designer a lot of prizes like the ‘Danish Design Award’, and the ‘Scandinavian Design Prize’.

Femininity and elegance are the main values of By Malene Birger, whether its classical, sexy or cute femininity. Malene Birger gets her inspiration among other things from the classical ‘50s and ‘60s to combine it with contemporary colors and high quality materials.