In August this year the Modez hotel will be opening its doors in the Klarendal district of Arnhem. A fashion hotel with depth, designed by Dutch pride fashion illustrator Piet Paris.

The Spanx office is like no other! Since the employees test their own products, it's not uncommom for people to pull down their pants, pull up their skirts, or strip down into a swimsuit - all on the job. Spanx tests every product on women- and men too!- of all shapes and sizes to ensure the perfect fit.

The rumours are true: Starting Tuesday hip & happening shape wear brand SPANX is available at Perfectly Basics!

You know the feeling: you’re busy but you want to have a varied healthy meal. You actually don’t always have time for grocery shopping, not to mention putting together a balanced meal.

Just a beautiful magazine: A MAGAZINE Curated by. This fashion magazine is a biannual publication, exploring the creative sphere of a selected designer in each issue.

Have you discovered Pinterest yet? If you’re not familiar with this virtual bulletin board yet then we’d like to get you excited. The in 2008 launched platform is inspiring and above all very handy and social.

Queen’s day wouldn’t exist without our royal family. One that really stands out fashion-wise is our pride and joy Princess Maxima. Stylish, graceful, always friendly and amazingly dressed completing her looks with wonderful accessories.

May vacation is just around the corner and for some of us this means: time to travel! Perfectly Basics has the perfect luxury basics all ready for you.

Have you not been to the Groninger Museum yet? Then off you go to the far North of the Netherlands for the first solo exhibition by fashion designer Iris van Herpen, one of the most prominent fashion designers of the moment.

Twentynine Palms in the Mojave Desert forms the backdrop for the newest Closed campaign for Spring / Summer 2012. Originally inhabited by the Chemeheuvi Native Americans, it is right on the doorstep of the acclaimed Joshua Tree National Park.

Familiar with the Calvin Klein coverage system yet? A revolutionary system which consists of three levels, each with their own coverage. All you have to do is choose your personal coverage!

Soon the cocktail season will be officially opened. Dying for a delicious cocktail but no idea what's in it? We found a cool app on Culy.nl for this: the Cocktail Flow.

When we talk about Chanel, you will surely think about her famous tweed jacket. But do you actually know how this iconic jacket is made?

Easter weekend is almost there and that means that a lot of Dutch people will swap their home for a long weekend somewhere else. Where do we wanna go?

Hurry Hurry! Wake up, take a show, say bye to your wife and get in the car! Hmmm... and now i want to have a cup of coffee please! Well, i'm almost at the office, so i can wait. No, don't.

Spirulina is blue-green algae with a high dose of nutritional vitamins, minerals and amino acids. Add this to your daily diet!

After leaving the French Vogue, Carine Roitfeld has been busy. How about a great book filled with tons of photos of her amazing career.

Haha, look what we found on the inspirational website Bonjourlife.com: an Apple computer transformed into a bed for your pet! A bit too much?

Pinterest lets you organize and share all the beautiful things you find on the web. Good news: from now on Perfectly Basics also uses Pinterest.

Een kroketje uit de muur of een boxershort uit een automaat? Dit is tegenwoordig allebei mogelijk! In Eindhoven kun je zowaar een ingeblikte Björn Borg boxershort uit een machine toveren.

'When princess Maxima turned forty, Ellen Beekmans sent her three pair of earrings. She got a 'thank you' card and mentioned on her website Maxima was wearing her earrings.

Wednesday the 21th of march marked the first edition of PEAS food feast by Kyra de Vreeze: food writer, model, yogi & Inspiring Person. A unique, adventurous experience in a serene, industrial environment in the middle of exciting city Utrecht.

From Saturday to Sunday night, the clock goes ahead one hour. Unfortunately this means that we’re getting one hour less sleep. But there’s also good news: it feels really like summer now.

He's a bit weird, flamboyant but makes amazing art! We're talking about artist Micha Klein. Last Saturday AVRO Close up showed an amazing documentary about him.

Must See: ‘Tassenmuseum Hendrikje’, Museum of Bags and Purses combines bag out of its own collection with hats and shoes from other collection in an exhibition called: ‘Samen op Stap!’ translated into On the Go together.

What did we see? Tada! Nikki Plessen posted a tweet in a real M Missoni dress: With @leontineborsato @DanieBles on a cool vintageparty and now on my way to a meeting, she said.

Do you love culture? You can visit a amazing exhibition in Momu, Antwerp. From Wednesday 21st of March till Sunday 12th of August 2012 the museum presents LIVING FASHION. Women's Daily Wear 1750-1950. From the Jacoba de Jonge collection.

While green and pastels are super hot this spring and summer, there’s another important trend: Prints. On shirts, dresses, bags and even iPad cases. We’ve made a selection for you with a lot of cool prints.

Louis Vuitton opened the 2012 winter season with nothing other than a locomotive! Last year the carousel had its turn, but this year the old fashioned locomotive ran down the runway.

In today's busy life, we can't remember every thing and that annoys us! Result: we're forgetting things. That's not what we want at all. Fortunately, there is the Clear app. 'With its beautiful interface, and gestural interactions you already know how to use, it's the future of todo lists.'

They are really delicious. We're talking about marshmallows. Why'd you buy them if you can try this at home! It's not that easy and it takes some time, but it's very yummmie! Restaurant Fris comes with a very tasty recipe.

Dior comes with something very special. The French fashion house brings on Friday a real online magazine, during her A/W 2012-13 collection presentation: Diormag.

Every 1st of March is the most positive day in the world: World Compliment Day. A day for some compliments to give or take. When did you gave or received a compliment? Why was this? And what is the nicest compliment you’ve ever had?

Topmodel Elisabeth had a busy day today with a lot of different brands, including one of our favorites Marc by Marc Jacobs. Already on sale in our Vip Room. Make an appointment en pass by! Beautiful...

Today is yet another photo shoot day with no one other than Nadine from Touché Models. She is so nicely tanned that all the girls in the office are jealous, but this tan didn’t come from the weekend sun.

Yes! Yet another fabulous blog. Through culy.nl (a real must-see) we found something that really made our day: dishes that reflect contemporary fashion, in other words eatable runway looks.

Hey psstt, can we have your attention please? Take an eye on ELLE.nl this week, because from Thursday 23th Perfectly Basics will give away ten giftvouchers worth 75 euros.

Wanna see something cultural or fashionable? The Groninger Museum presents the first solo exhibition of Iris van Herpen from March 23 till September 24.

Recently it was time to celebrate something @ Perfectly Basics. Can we get three hurrays please? The 10,000th item has gone online! And that should be celebrated of course. The editors have bought a very yummie cake for this occasion with a picture from themselves! How sweet.

Streetfsn? Real beautiful snapshots of street fashion, mainly focused on men. Real men with beards and smoke around them. And they have sense of fashion.

Happy Valentine! Maybe a bit too much. Anyway, it certainly impresses. On the site of Jean Paul Gaultier you can find rather, uhm, intimite kissing scenes

‘I’ll take Amsterdam, that’s better than Paris, I’ll take Amsterdam,
Mokum*, my paradise. Amsterdam has some fun, something beautiful, something magical.

The New York Fashion Week has started and the A/W 2012 collections stimulate our fashion brains. One of the trends: trousers in shades of red. Therefore, we show you today the See by Chloé pants. It goes fast, so go to our shop now!

He found it super cozy in our studio and the shoot was more than successful. Seems logical, when you are at the lunch table with twelve clucking and chuckling ladies. Intimidated? Nope, Mike laughed merrily with us.

Peter en Birgit are in Antwerp to buy great new collections and photographer Claire is in bed with a heavy fever. There was almost panic. No worries, PB's Matthijs will fix this today and we are grateful for that. Everything will be allright! Especially with our beautiful model for today: Elisabeth.

For some it’s just another hallmark holiday, for others it’s the day to express their love to that special someone and maybe even to their secret crush. What does it really matter anyways. Presents are always welcome and looking beautiful, yes that too!

It’s very cold outside. The long awaited winter we craved for or feared is finally here! Besides the colorful spring purchases, your wardrobe should be complemented with wintery items! Ice fun, chilblains and even a contest on natural ice. Time for something warm to put on!

As we always discuss news for women, it was high time to introduce something for the man to do. Tada! We have discovered something very beautiful.

The 25 year-old shy Colin Clark (Eddie Redmayne), just down from the Oxford University, determined to make his way in the film business and spend a whole week with moviestar Marilyn Monroe (Michelle Williams).

Call it horrible or bizarre, the alligator head bustier with nutria fur panels. They eat away the plants that support the coastal wetlands in South Louisiana.

Curious about the Spring/Summer 2012 trends? Sure! But once you’ve read them you’ll want to keep them close by right? Solution: The FashionTrendTracker app by trendstop.com

Okay, this is gonna sound a little bizarre and perhaps it is. Here it comes: a miniature version of a handbag to use for, yup that’s right, your cookie.

The first week of 2012 has ended. We're back on earth and made a lot of new years resolutions. Tomorrow I’ll stop smoking. Next Monday I’ll start drinking less. As of today I’ll think start thinking more about myself. Yeah right!

We have to be fashionable at work, at the gym and also at parties. Nothing wrong with it actually. Nowadays we can also watch TV in style. What?

Wine and fashionlovers, can we have your attention please? The Bag-in-Bag wine Vernissage is a unique concept. Behind the success are Sofia Blomberg and Takis Soldatos.

Did you have way too much to eat for Christmas? And want to start 2012 fresh and healthy? The solution is detoxing! Kyra de Vreeze, foodie and yogi proves with her book Daytox this doesn't have to be difficult. By Simone Braaksma

No plans for X-mas yet? Scared to end up alone on the couch or worse… in the mall? Go out and do something different. Why not have a look at Andy’s Culture Market in the Amsterdam-based Westergasfabriek?

Perfectly Basics is famous for its beautiful and stylish items made out of high quality materials. That’s why it’s important to keep our wardrobe essentials looking gorgeous. But how? The answer you’re looking for is: The Laundress.

At last! Affordable take-away food made from pure ingredients. Stach is a new concept in Amsterdam, located on the van Woustraat. A shop that serves food for people who want to eat right but don’t always have time to cook it. By Simone Braaksma

Christmas is in the air and the decorations are lighting up the streets. Time for Christmas trees, treats and more gifts.

Amsterdam has once again gained a real must-see: The Exchange Hotel. The hotel consists of 61 rooms varying from 1 to 5 stars. Each room has been designed and decorated by graduates from Amsterdam based fashion school AMFI. By Florine Duif

Last night the launch of the brand new PARK Magazine took place in the Amsterdam based club Paradiso. And it was super busy! The line became longer as it unfortunately became colder and our expectations got higher. Yup! You’ve got invest a little to be present at the launch of Holland’s first journalistic glossy. By Simone Braaksma

Want some distraction? A whole day behind your computer is boring indeed. Solution: drawstickman.com. A hilarious game, very creative and you can feel like a child for a while.

Today in Foam Lab: Brand Night. It’s all about white this night. What do we actually mean by that? When we say white socks, white bags, white underwear or T-Shirts, what do you think then?

Last night was the Beau Monde Awards. All the Dutch famous people went to the glamourparty in the Amstel Hotel. It was the 12th edition. Wendy van Dijk (Dutch TV presenter) won the Cover Girl Award.

WHAT TO GIVE DURING THE FESTIVE SEASON | LITTLE SINTERKLAAS PRESENTS TIPS! December is on its way but luckily still we have a little bit of time left before then. For the Dutchies out there, first the man on the white horse and then Santa’s sleigh.

Julien Rademaker knows what he wants. And he knows tons about interior. We can certainly call him a true collector.

Today is THE day! PB celebrates her 5-year anniversary. At this moment we're preparing the party as you can see

The strip bar Mavericks Revue situated in South Africa likes to resolve problems rather than avoid them.

Preparing a 5 course dinner during the holidays is a real back breaker. Imagine having to choose all of the wines for that night. By Florine Duif

Illustration and fashion, two forms of art that make us happy. But what happens if you can illustrate fashion and vice versa?

Hip Hip Hurray! Foam is celebrating its tenth anniversary this year! A reason to celebrate in a special way. To honour its birthday Foam has started a project called What’s Next? The Future of the Photography Museum, which will research the future of photography.

Oh Yeah! It’s almost November 24th! A huge lightshow around the Beijenkorf wil held on that date.

When we say, Mondrian and fashion, then ... Doesn't ring a bell? The exhibition Fashion & Hearts; Art shows that designers and artists nurture a close relationship. By Florine Duif

The 17 year old Thijl came up with the brilliant idea of bringing organic food by delivery tricycle...

Kate Reddy has a very busy life: kids, a husband and a stressful job.

With the holiday up ahead and the daily stress of what shall we eat today, we’ve decided on a weekly dish for you. This week: wintery oven cooked vegetables, a recipe from our friends over at Fris Restaurant. It might just be a little Christmasy but were sure you’ll love it!

The long awaited solo debut by peter Philly has arrived. Assisted by dj PCM (Mitch van der Winkel) from Haarlem, this album scores one hit after another. We at Perfectly Basics have always loved his music.
By Peter Blaas

Those poor poor men! Apparently they aren’t very creative in thinking of great X-mas presents for you. (There are of course exceptions!)

By Florine Duif

Good news for all the bigger girls out there! Research have proven that women with a size more don’t want to change anything about themselves. A great attitude!

By Florine Duif

Great, this is the second exhibition this month. This time it’s Walter van Beirendonck. Doesn’t sound familiar? Shame on you! It’s almost impossible to miss his creations. Once upon a time…

By Florine Duif

Three years ago I signed a modeling contract with Ford Models in the USA. I had been living in New York for a year when I went fo Miami for a weekend. I fell in love…and stayed!

The Award-winning Danish designer Malene Birger is the heart, brain and founder of the young and successful company By Malene Birger. Her flair for fashion derives from her mum and grandmothers sharp eye for fashion and trend. Classic styles from the 50’s and 60’s are her main inspiration source, which she carefully combine with seasonal colors and high-quality materials and manage to create contemporary and easy-to-wear feminine pieces for women in every age.

By Ida Lantz