Outside the precious sun finally sets the mood! Also in the the PB studio we are in the full summer mood. The light of the flashbulbs feels like an embracing sunbeam, the sound of sweet summer tunes...

Newsflash: As of the 30th of april our country has a new king and therefore we will be celebrating all day long. To carry on the party mood to our beloved customers abroad, we offer a week of free...

Celebrate good times! It’s Wednesday shoot day ad today we are delighted with our favorite male model Kim. All ladies’ hearts start to melt as he walks by and fortunately today we can gaze at his beauty all day...

It’s time for a quickie with one of our top employees. She is an all-rounder, very versatile and a great personality to work with. Here is Bernice!

Here another sneak peek into the life of one of our employees. She's beautiful, intelligent, cheerful and knows how to turn any text into a true piece of art. Ladies and gentlemen, with great pride we introduce to you… Kim.

She’s young, has a radiant face and a body we all long for! We’re talking about our model Erin. With her youthful age, she already has loads of modeling experience. She worked in Milan and London...

One great aspect of fashion is that there's alway more to learn. Last friday the PB girls had a Closed denimclinic. The girls were taught all the ins and outs of the versatile jeans collection of this beautiful brand...

We’re always on the move at Perfectly Basics. New plans, new brands and ofcourse new models to show us the beautiful collections. For this reason we we organized a casting week at the PB studio...

It's time to introduce one of our top employees again! Today we would like to present you with one of or Fashion Editors. She breathes fashion and is always styled to the fullest! Ladies and gents, this is Esmée...

Today is a special day at the PB-office. Besides our weekly fashionshoot with beautiful model Janoek, our CEO Birgit van den Beemt is shining in front of the camera. Suzan Eikelenstam interviewed Birgit and 20 other internet personalities for her book; Internethelden (Internet hero’s).

Today in the PB-studio’s: our beautiful model Linda. With her astonishing grace she manages to make the new collections look even more beautiful than they already do. With the official start of spring and the amazing on-trend...

Today we launch our mobile website; http://m.perfectlybasics.nl. Add this link to your bookmarks and as of today, you can experience the ultimate Perfectly Basics experience on your smartphone! Save your shopping bag...

Spring's knocking on our door and there are just a couple days left to upgrade your spring wardrobe and get ready for the nicest season of all, spring! We would love to help you prepare for this lovely season.

Yesterday was photo-shoot day at the office. The newest collections of Velvet, Majestic, Marie-Sixtine, DKNY and Michael Stars were waiting to get shot on our beloved model Annemarie.

Ladies and gents, with pride we’d like to introduce to you our new model, Lizelot. This Dutch beauty is only 20 years old and is born and raised in Breda. She is discovered while shopping, at this very moment she is...

Today we are pleasantly surprised by a digital postcard from our model Evelyne Verpaalen and styliste Brigitte Kramer. What a life; residing in Miami and joining a wonderful cruise for work and...

Take a look outside and what do you see? A gray mass which we hope will soon make place for a warmer atmosphere. There’s nothing wrong with some in-home cocooning during a wintery...

It’s almost weekend, but if it’s up to the PB girls, this Friday may last forever. We have a special guest today and his name is Berend and that makes us very happy at the office. Today...

Spring is on its way and that means today our model Elisabeth can show of her beautiful legs in front of our camera. Today we shoot various spring/summer collections of the most amaz...

She’s beautiful, age 27 and a new face at Perfectly Basics. We’re talking about our new model Roos.
At age 16 Roos approached an agency herself and her modeling career started there and then...

Today it’s Tuesday double shoot day! We would like you to be a part of the buzz here at Perfectly Basics. Completely filled racks, some nice tunes and two beautiful models shining...

We are celebrating spring here at Perfectly Basics. Today, during the spring summer 2013 shoot, we are surrounded by bright spring colors. This week we have shoot day on Wednesday for a change...

We'll miss you Simone!After three precious years, we said goodby to our dear Product & Communication manager Simone. She's ready to walk a new path and we wish her all the in the...

It’s time to introduce our new shining model! This schönes Fräulein’s called Bianca, is 24 years old and she models for the last three years. Bianca lives in Hamburg, her agency is situated in Düsseldorf

Today is a hectic day at Perfectly Basics. We do everything in doubles. Two make-up artists, two models and two stylists. Racks filled with splendid items are waiting for the shoot and two models also..

The evening starts mellow. The PB girls and Fabulous Mama Magazine editors get styled, the Perfectly Basics way. The last preparations are completed and we’re are all set to welcome...

It’s Tuesday Shoot Day again, our favourite day of the week. To hide away from the severe weather conditions, we are shooting spring summer 2013 collection with edgy model Babs...

In collaboration with Fabulous Mama Magazine, Perfectly Basics hosts the Fab40 Dinner. This is a network event for, according to Fabulous Mama readers, Holland’s 40 most successful...

This Dutch beauty has been working for Perfectly Basics for a while, so it’s about time you all get to know her a little better. Ladies and gents, we would like to introduce to you one of our precious...

We would like to thank you for making this another fantastic year for Perfectly Basics. It was a year full of fashion, creativity and valuable moments. Thank you for your trust in our company, we look forward..

We, the Perfectly Basics team, just love Christmas and New Years Eve. That’s why we choose to surround ourselves with Christmas trees, Christmas presents and everything more! Thank god our...

We would like to introduce to you Equiline, our new model. Her look is pure and feminine, which make the collections look even better. Equiline is already travelling since she was 18, but actually she was 18..

Cool! Birgit van den Beemt, Perfectly Basics’ CEO, is featured in the Dutch AM Magazine! We, as her employees, are so proud of her. In the interview Birgit tells you everything about how she started the..

We are happy to announce that Perfectly Basics again obtained the Thuiswinkel Trademark. Members of Thuiswinkel display the general terms and conditions as jointly...

Viva 400: a well-known list full of powerful and successful Dutch young women. All these inspiring women, working in various disciplines have one thing in common: they excel at what...

Sinterklaas has not arrived in The Netherlands yet, but here at Perfectly Basics we’re already totally in the Sinterklaas mood! The office smells like pepernoten (literally ‘pepper nuts’: a cookie-like kind of confectionery, traditionally associated with the early...

Black, the color that goes with almost everything, is the most important color of this fashion season. Although it’s not really a color of course. Black refers to elegance, religion, rebellion but is also associated with mourning.

It’s man day today at Perfectly Basics! Bas Rol, our new male model, is the face of the following winter collections; Closed, Filippa K and Paul & Joe. And what a charming young man he is! The facts? Bas is 29 years old, lives in Amsterdam, is interested in sustainability and can also be found in bars.

We know her from the TV-show “Benelux Next Top Model” and “Echte Meisjes: Op zoek naar zichzelf”: Renée Trompert from Friesland in The Netherlands. Part-time model, part-time student and fulltime beauty. With her beautiful face, full hair and fresh look, she is a welcome guest at Perfectly Basics.

This week yet again a sneak peek in the world and the life of one of our Perfectly Basics colleagues. This time the young but ambitious and creative Anne Marijn Hiemstra.

Today the beautiful Evelyne is back in our studio and we had a few short questions ready for her. She have been working with Perfectly Basics for already four years, the place she currently calls home is Miami and her biggest sin is milk chocolate.

Here yet again an exclusive piece all about the life and work of our Perfectly Basics employees. This time about our beautiful colleague and mommy to be (for the second time): Inge Albers. Next to being a versatile centipede she was one of the company’s first employees.

Her big break was at age twenty when she competed in Brazilian Next Top Model, she finished in third place. We are obviously talking about the beautiful exotic Dayse Lima, she is our newest model for See by Chloé, M Missoni, Lacoste, Drykorn and Filippa K!

Back with a vengeance; our favourite lingerie model is back! Six months ago she had the most amazing experience in Miami’s fashion world. She spend whole months there and now she is back in our studio just as experienced as always.

Today in the studio: the beautiful model Linda Keller! Do you recognize her? She was for many years the face of Perfectly Basics! We welcome Linda and are glad that she is there again!

Discovered on the streets by a fashion designer in Brussels and now more than five years a full-time model; this is our new model Michelle. A favorite face in countries like Belgium, the Netherlands, France and Italy. Better yet, today she is with us in our studio! With her fresh, pure appearance, somewhat...

We would like to introduce you to: Carla Rep. Creative centipede, beautiful lady and a very talented make-up artist. We would be lost without her brush, her creativity and sharp eye.

The rack of today’s photoshoot can only be described as an explosion of vibrant color. Bright blue, dark green and bright red are this season’s colors. Everyone will notice you in this outfit- it says, "here I am".

Here’s an exclusive sneak peek into the job & life of our great product manager & editor from Norway; Ida Lantz. She’s cool, she’s crazy, she got style and aside from managing our product team she’s actually everywhere; at the beach, in the gym and...

We are so happy with our new male model: welcome, Richard! Hereby we reveal the first pictures of the autumn/winter 2012 photoshoot. This lucky man isn’t only charming and cute, he is also ambitious, smart and very kind. Unfear? Yes, maybe, but he can have it!

A sneak peek behind the scenes of the photoshoot with Babs today; the new fall/winter 2012 collections! Today we shot great warm (!) woolen pullovers, polos, jeans and ponchos from Paul & Joe, Filippa K..

One of the Kyra & Ko designers opens a book about the ins and outs of the brand – exclusively for Perfectly Basics – she shares their vision for design and passion for the fashion industry.

Assistant of Carla Rep, senior stylist at Rob Peetom in Amsterdam and only 24 years old: we would like to welcome Puck Klare.

We are happy to announce our latest face for the new season: Eveline! Eveline is 24 years old and a fulltime model. Her soft, feminine look makes her incredibly beautiful; her wavy brown hair makes every girl jealous and so does her lifestyle!

1. In the fashion world one of Sonia’s nicknames is ‘La rousse’, because of her striking hair color.
2. Sonia was born in Paris, her mother is Russian, her father Romanian.

Soleil is our latest face for the new season and today our model for Paul & Joe, By Malene Birger, See by Chloé, Drykorn, DAY Birger et Mikkelsen and Marc by Marc Jacobs and it has been a pleasure to have this bubbly person around us today.

We are so happy that Janoek is our model today to shoot the new Drykorn and Marie Sixtine AW/12 collections. Her lustrous brown hair, big green eyes and olive skin matches perfect with the new deep red, brown and purple season colors.

The iconic Chanel tweed jacket, which was invented in the 1920s, was one example of the way in which Coco Chanel her designs were so different than those of her predecessors.

DKNY shot a new campaign for AW/12 collection, and what a campaign it is! Actress Ashley Green has been the face of DKNY for a number of seasons and once again she shines like a true stylish city-girl for this beautiful brand.

Sneak Peek: take a look at the wonderful AW/12 shoot starring ultimate classic beauty Annemarie. Friday you can expect glorious fashion from Drykorn, Filippa K and DKNY.

On this scorching hot day our model Elisabeth effortlessly changes into dresses from M Missoni and Filippa K. She moves in front of the camera in an incredibly smooth and graceful way, with her absolute gorgeous blonde hair and het slender powerful body. Wow!

He is handsome, tough, super versatile and our newest model for Lacoste today! Kim has been a model for ten years now and it shows! He got into the business by chance when he showed up for an innocent casting in Cape Town, it then became his fulltime job.

Today we had another photo shoot and we’re super excited to welcome our new model Sarah. A real natural beauty with many faces, versatile poses and a lot of experience.

Model, television host, mother of an eight-month old daughter, Monique is all of these things. This natural beauty welcomes all the opportunities come her with open arms and why not!

Babs. She’s finally back at Perfectly Basics! Today we’ve realized how much we’ve actually missed her! And she is just so beautiful! Let’s not forget that she’s cute and funny too.

New at Perfectly Basics: model Angela. She’s every photographer’s dream with her beautiful figure and strong features as well as exquisite in the new Calvin Klein lingerie & loungewear collection.

Oh la la! Lily Donaldson is the new face of Calvin Klein’s Swimwear collection. She makes us jealous as she radiates in the luxury brand’s bikinis, suits and sexy bottoms. This is swimwear to the max!

Erin van Dongen is only 17 years old and joined modelling agency Touché a mere three weeks ago. Yet this blonde bombshell with bedroom eyes knows exactly what she wants: fulltime modelling after graduation.

Dutch topmodel Rianne ten Haken is modelling for the Michael Stars Spring campaign. It comes with a beautiful video.

Having a great suit puts you one step ahead. Filippa K brings us luxurious suits in surprisingly stylish light colors. Top it off with rugged jeans from Levi’s Made & Crafted and basic t-shirts from Closed...

Today: model Annemarie in amazing comfortable brands as Majestic and Michael Stars. Fabrics and styles that are making us really happy!

'When princess Maxima turned forty, Ellen Beekmans sent her three pair of earrings. She got a 'thank you' card and mentioned on her website Maxima was wearing her earrings.

It's another great day at Perfectly Basics. Two reasons. Reason one: the sun is shining through our window and number second: Model Nicole is here.

Yay! She's back. After twentyfour days of hard working in Miami she makes us really happy today. We've missed her: Anneloes. Our sunshine in this 'great' weather. Today:

Topmodel Elisabeth had a busy day today with a lot of different brands, including one of our favorites Marc by Marc Jacobs. Already on sale in our Vip Room. Make an appointment en pass by! Beautiful...

Today is yet another photo shoot day with no one other than Nadine from Touché Models. She is so nicely tanned that all the girls in the office are jealous, but this tan didn’t come from the weekend sun.

She is drop dead gorgeous, intelligent and super sweet: Nicole. A girl definitely worth speaking to! That deserves a spot under the heading ‘beauty’. Perfectly Basics got to know more about her studies, roots and future.

He found it super cozy in our studio and the shoot was more than successful. Seems logical, when you are at the lunch table with twelve clucking and chuckling ladies. Intimidated? Nope, Mike laughed merrily with us.

Peter en Birgit are in Antwerp to buy great new collections and photographer Claire is in bed with a heavy fever. There was almost panic. No worries, PB's Matthijs will fix this today and we are grateful for that. Everything will be allright! Especially with our beautiful model for today: Elisabeth.

It’s crackling cold, our hair is static and our noses runny. The winter has officially begun. How about that! Today, PB’s Florine interviewed model Annemarie (Touche Models) and makeup artist Carla Rep.

She is beautiful. She is sophisticated. She is pure... We're talking about Anecdote. Click on the movie and see what Spring/Summer 2012 will bring you.

Two sons, a lifetime of memories and her Frans. We are talking about a successful businesswoman Annemarie van Gaal. An impressive resume she turned out to be super friendly. To be jealous of. No, a woman du moment who has worked super hard...By Florine Duif

Something to get excited about: Beautiful fashion from by Malene Birger in rich colours like deep dark green and bright purple… Soon online!

She’s pretty, she’s sexy, she’s beautiful! Perfectly Basics is super proud to be one of the first to do an official photo shoot with no one less than Michelle Zwoferink.

By Simone Braaksma

Calling all Repeat Cashmere fans! PB spoke with the big man behind the super soft brand: Joe Tugendhaft. Find out more about the name, cashmere, inspiration, our pride and joy Doutzen and let’s not forget Perfectly Basics and much much more. By Florine Duif

We present to you with great Dutch pride Kyra&Ko. A very populair brand at Perfectly Basics. Who is Kyra & Ko? What drives them? A short history from Volkskrant Magazine anno 2008. Always good for a little fun.

By Pieter Klok (Volkskrant Magazine)

As a stylist she is constantly travelling and visits the most beautiful places on
earth, but with all the travelling and shopping she’s always dragging around a lot stuff.

Three years ago I signed a modeling contract with Ford Models in the USA. I had been living in New York for a year when I went fo Miami for a weekend. I fell in love…and stayed!

The Award-winning Danish designer Malene Birger is the heart, brain and founder of the young and successful company By Malene Birger. Her flair for fashion derives from her mum and grandmothers sharp eye for fashion and trend. Classic styles from the 50’s and 60’s are her main inspiration source, which she carefully combine with seasonal colors and high-quality materials and manage to create contemporary and easy-to-wear feminine pieces for women in every age.

By Ida Lantz

Wednesday Ocotober 12th has finally come! The day of the location photo shoot. Where you ask? At Eichholtz, the number one the furniture Walhalla.

By Florine Duif